“Are kids using social media or is social media using kids?”
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
Director
Douglas Rushkoff
Status
Released
Budget
N/A
Revenue
N/A
The cast
Will Lyman
Narrator (voice)
Douglas Rushkoff
Self
Fred Durst
Self (archive footage)
Tyler Oakley
Self
Bonin Bough
Self
Stephen Colbert
Self (archive footage)
Charles Duhigg
Self
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